For press & media use. Last updated: March 2026.
Short answer: A Swiss company building ethical, anti-addictive AI products.
Detail: da.care SA (CHE-425.383.392) is a Swiss-incorporated company creating AI-powered products designed around human wellbeing. Our product portfolio includes Leda (a consumer AI assistant), Coren (a trust and verification platform for service providers), and Leda Business (a B2B offering). We exist because we believe technology should help people lead more peaceful and healthy lives — not compete for their attention.
Short answer: So product decisions serve users, not investors.
Detail: Venture capital creates pressure to maximise engagement, growth, and revenue at all costs. That pressure is fundamentally incompatible with building anti-addictive products. By staying self-funded, we can make decisions that are good for users even when they're bad for metrics. No investor is pushing us to add notifications, streaks, or dark patterns. Our measure of success is how our community grows and uses our tools to lead a better life — not quarterly returns.
Short answer: We optimise for less usage, not more. And we mean it structurally, not just rhetorically.
Detail: Most AI companies talk about responsible AI while their business models depend on maximising engagement. At da.care, the anti-addictive commitment is structural: no push notifications by default, no streaks, no gamification, no algorithmic feeds, no data selling. Our app actively nudges users to close it when they're done. Being self-funded means there's no misalignment between what we say and how we make money.
Short answer: Switzerland. The company is Swiss-incorporated with an international team of 11.
Detail: da.care SA is incorporated in Switzerland and operates with a team of 11 across multiple locations. Swiss incorporation provides strong data protection regulation and signals our commitment to privacy and trust. The team is international, reflecting the universal nature of the products we build.