🛠️ Update - August 2026: App Builder. The pro side of Leda gives access to the app builder: creators, practitioners and businesses can build mini apps with the full power of AI; family and personal subscribers can build apps for themselves or their family. The creator's plan includes a usage pool covering their app's end users (end users need no paid plan); extra usage is billed to the creator. Creator monetisation comes later, included in Pro. Consumer pricing is unchanged for now. Full detail: Leda App Builder & Creator Platform - Concept (v0.1, 30.07.2026).
For press & media use. Last updated: 31 July 2026.
Short answer: The consumer side is broadly free. We charge people who build on Leda, not people who use it.
Detail: Leda is freemium for consumers, with a generous free tier. The paid tier is aimed at app builders: creators, practitioners and businesses who publish mini apps, whose plan also covers the usage of their own apps. That means our revenue does not depend on how long any consumer spends in the app. Less usage per session reduces our infrastructure cost rather than our income. We have no investors pushing engagement metrics, because we are self-funded.
Short answer: Screen Time tells you what you did wrong. Leda gives you something better to do.
Detail: Screen Time and Digital Wellbeing are retrospective dashboards. They show you how much time you wasted after the fact. Leda is proactive. Instead of shaming you for overuse, it delivers something useful in minutes, then nudges you to close the app when you are done. It replaces the doomscroll rather than just measuring it.
Short answer: No push notifications, no streaks, no dark patterns, no engagement loops. The app actively nudges you to stop using it.
Detail: Anti-addictive design at Leda means we removed every mechanism conventional apps use to pull users back: no push notifications by default, no streaks or gamification, no infinite scroll, no algorithmic feeds, no "you might also like" hooks. Every experience has a beginning, a middle and an end. Leda is time-aware and tells you how long you have been there. When it detects you have got what you came for, it suggests you close the app.
Short answer: Swiss company, roughly 11 people, self-funded. No venture capital.
Detail: da.care SA is Swiss-incorporated (CHE-425.383.392), with entities in the UK and Bulgaria, building ethical, anti-addictive AI products. It was founded by Marina and Philip out of a personal journey through wellness and self-care, not market analysis. The company is entirely self-funded, with no VC and no investors pushing growth at all costs. Being self-funded means product decisions are driven by user wellbeing.