For press & media use. Last updated: March 2026.

1. How does Leda make money if it wants less usage?

Short answer: Subscription model. We charge for value delivered, not time spent.

Detail: Leda operates on a freemium model with paid subscriptions. Our success metric is whether users got what they needed — not how long they stayed. This is the same model as tools like Notion or 1Password: you pay because it's useful, not because it's addictive. Less usage per session actually reduces our infrastructure costs, so the incentives are aligned.

2. How is Leda different from Screen Time or Digital Wellbeing?

Short answer: Screen Time tells you what you did wrong. Leda gives you something better to do.

Detail: Screen Time and Digital Wellbeing are retrospective dashboards — they show you how much time you wasted after the fact. Leda is a proactive tool. Instead of shaming you for overuse, it provides focused mini-apps designed to deliver value in minutes, then nudges you to close the app when you're done. It replaces the doomscroll, rather than just measuring it.

3. What does "anti-addictive" mean technically?

Short answer: No push notifications, no streaks, no dark patterns, no engagement loops. The app actively nudges you to stop using it.

Detail: Anti-addictive design at Leda means we removed every mechanism that conventional apps use to pull users back: no push notifications by default, no streaks or gamification, no infinite scroll, no algorithmic feeds, no "you might also like" hooks. We also built active nudges — when Leda detects you've accomplished what you came for, it suggests you close the app. We have no investors pushing engagement metrics, because we're self-funded.

4. Who is da.care?

Short answer: Swiss startup, 11-person team, self-funded. No venture capital.

Detail: da.care SA is a Swiss-incorporated company (CHE-425.383.392) building ethical, anti-addictive AI products. The company is entirely self-funded — no VC, no investors pushing for growth-at-all-costs. The team of 11 is led by founder Philip, who has 20+ years of experience in consulting and technology ventures. Being self-funded means product decisions are driven by user wellbeing, not investor expectations.

5. What AI models does Leda use?

Short answer: Multiple frontier models, intelligently routed. No single-model dependency.